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LES AMIS DE LA MONTAGNE LAUNCH THEIR BENEFIT EVENT IN SUPPORT OF MONT ROYAL
News
“We’re tied to our mountain”
Hundreds of citizens demonstrate their love of Mount Royal
“We’re tied to our mountain!”
Hundreds of citizens demonstrate their love of Mount Royal
Photo: © Les amis de la montagne/Bob Hendriks, 2009
Montreal, October 5, 2009 – Hundreds of Montrealers filled the lookout on Mount Royal on October 4th to “tie” themselves to Les amis de la montagne’s giant shoelace in a strong, symbolic gesture in support of Mount Royal.
During this extraordinary event, Peter Howlett, President of Les amis de la montagne, underlined the community’s attachment to their mountain, a unique site that comprises vast green spaces, mature forests, monuments and prestigious institutions. Dr. Douglas Avrith, President of Yellow Groupe Inc., partners of the event, also attached himself to Les amis’ giant shoelace together with many of his employees.
As principal partner of the “We’re tied to our mountain event”, Yellow is supporting Les amis de la montagne in the sale of the event’s signature “amis de la montagne” shoelaces, available for only $5 at all Yellow stores in the Montreal metropolitan region, as well as at the information centres in Mount Royal Park and soon on Les amis’ website at lemontroyal.qc.ca.
Les amis de la montagne invite all mountain supporters to purchase a pair of “amis de la montagne” shoelaces and to encourage their family and friends to do alike, in order to demonstrate their attachment to the mountain with pride.
Les amis de la montagne thank their partners and sponsors for their participation in this first edition of the « We’re tied to our mountain » event: Zoom Média, Astral Média, CHOM 97.7 FM, CJAD 800 AM, Virgin 96 FM, La Presse, L’Assommoir restaurant, Bell, The Gazette, Ville de Montréal, Westmount Examiner, Planète Jazz, Barefoot, Point d’Outremont, Naya, Itsi-Bitsi, Bixi, Communauto, St-Ambroise, Bob Hendriks photographe, Sources Média, Greiche & Scaff, Première Moisson, CIBL, Luxury Report Magazine, KNX, Verger L’Oiseau Rouge de St-Hilaire, Le Commensal, Louis Garneau, Spectacle Sheherazade and Restaurant Pica Pica. Special thanks to our star MC Rob Kemp of CHOM 97.7 FM, the masterful DJ Max Julien and musical groups Nomadic Vide Band and Zuruba Band.
Finally, a great thank you to all our volunteers without whom the event would not be possible.
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Source/information:
Gabrielle Korn
Director of communications
Les amis de la montagne
514 843-8240, ext. 237
