Launch of the interactive map, "Mount Royal, A Territory to Discover"

2008-10-03

Les amis de la montagne make innovative use of new technologies to encourage the discovery of Mount Royal

Montreal, October 3, 2008 – Les amis de la montagne are inaugurating a new online tool today that encourages the discovery of Mount Royal through the innovative use of new technologies. “Mount Royal, A Territory to Discover” located at www.lemontroyal.qc.ca is an interactive map that focuses upon the discovery of the mountain’s historic and natural heritage through the creative use of Internet technologies.

“The Mount Royal Historic and Natural District is a priceless ‘collection’ of locations, buildings, landscapes, activities and monuments that have all contributed to the history of this country and, as the symbol of Montreal, continues to represent the city’s dynamism and its quality of life,” said Sylvie Guilbault, Executive Director of Les amis de la montagne. “To provide Montrealers and visitors alike the opportunity to capture all the richness and uniqueness of Mount Royal, the new interactive map is an interpretive site for the discovery of the unexpected and little known assets of the mountain, its makeup and its inhabitants. Everything is within reach of the visitor, who opens themselves to this proposed adventure and be guided by their senses.”

The purpose of the interactive map is to trigger the visitor’s desire to discover Mount Royal and its hidden assets in order to better appreciate the mountain and participate in its conservation and longevity. The website presents audio-visual capsules on the mountain’s heritage that can be downloaded from the site free of charge. Daring in its means and original in its approach, the interactive map offers a choice of walks or the possibility to create one’s one walk through a variety of themes or itineraries through neighbourhoods or across pubic or institutional properties on the mountain.

This project, that meets the objectives of both sustainable development and sustainable tourism, was made possible by the ministry of Heritage Canada, the Ministère des Affaires municipales et des Régions and the Ville de Montréal and the ministère de la Culture, des Communications et de la Condition féminine as part of the Entente de développement culturel de Montréal, as well as the expertise of our partners in technology, the companies SedNove and Lichen Communications.

Les amis de la montagne would especially like to thank Mr. Raymond Bachand, Member for Outremont, Minister of Economic Development, Innovation and Export Trade, Minister of Tourism and Minister responsible for the Montreal region for his support this project, as well as the 16 institutional and association partners on Mount Royal who contributed to the realization of the site.

To visit the website of Les amis de la montagne: www.lemontroyal.qc.ca

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Source:
Gabrielle Korn
Director of Communications
Les amis de la montagne
514 843-8240, ext. 237