Tuques Bleues Celebration 2010

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Les amis de la montagne announce the 13th edition of the Tuques Bleues Celebration and Snowshoe Event
L to R: Sylvie Guilbault, Executive Director, Les amis de la montagne, Cyril Bendahan, Vice President, Group Benefits, Quebec Region, Manulife Financial , Chantal Bouvier, Vice President, Strategy and public affairs, Board of Trade of Metropolitan Montreal, Peter A. Howlett, C.M., President, Les amis de la montagne. (Photo: Martin Roy)
Montreal, January 28, 2010 – While the Olympic torch burns in Vancouver, Les amis de la montagne will burn the torch of another sporting tradition on Mount Royal: the Tuques Bleues Celebration and Snowshoe Event on February 18!
As honourary co-chairs of the 13th edition of this exceptional benefit event, Cyril Bendahan, Vice President, Group Benefits, Quebec Region, Manulife Financial and Erik Ryan, Chairman of the Board of the Board of Trade of Metropolitan Montreal and Senior Vice-President, Communications and External Relations, Rio Tinto Alcan, accepted to take up the challenge to mobilize the business community in support of the mountain’s preservation.
The Tuques Bleues Celebration evokes the famous torch-lit snowshoe climbs of Montreal’s sports clubs in the 19th century. On February 18, close to 800 people from the business community will gather for a snowshoe ascent by moonlight and a gastronomic dinner. The objective is to raise $250,000, or nearly one third of Les amis de la montagne’s annual campaign goal, to invest in education and conservation programs for Mount Royal.
“The mountain has always symbolized a place of knowledge, central to our landscape, where we’ve gathered for centuries. With the Tuques Bleues Celebration, Les amis de la montagne invite us to reconnect with our mountain. Through the ascent of Mount Royal, we become the
stewards of our destiny as represented by this icon of our collective identity. The conservation and vitality of the mountain are fundamental to the development of our community today and for generations to come. It is our obligation therefore - individuals and organizations – to ensure the mountain’s perpetuity. Manulife Financial and its employees are truly committed to the preservation of Mount Royal,” said Cyril Bendahan.
“It is with great pride that the Board of Trade of Metropolitan Montreal participates again this year in the traditional Tuques Bleues Celebration and Snowshoe Event,” added Erik Ryan. “We are very fortunate to be able to take advantage of a magnificent mountain in the heart of Montréal. Mount Royal is part of our urban landscape and our quality of life. I encourage everyone to do their part to protect the mountain, the way Les amis de la montagne do so actively. I therefore invite all members of the business community to participate in this collective and festive sporting event that offers a unique experience on our beautiful mountain!”
During the partners’ lunch held at Smith House in Mount Royal Park today, the organizers underlined the commitment and contribution of the events’ sponsors and partners: principal partner, Gold level: Manulife Financial; Silver level: Atmosphere, Club Atwater and Mansfield Athletic Club; with the support of: Tubbs Snowshoes and Atlas Snowshoes. Les amis de la montagne also extend their thanks to their sponsors of products and services: 2nd Field Regiment of the Canadian Artillery, Barefoot Wine, McAuslan Brewery, Hewitt, Le Château, Domaine Pinnacle, Festival Montréal en lumière, Java U, CHOM 97,7 FM, CJAD 800 AM, Virgin Radio 96, La Presse, The Gazette and Ville de Montréal.
For more information or to contribute to the event, please contact Anna Coscia at 514 843-8240, ext. 239. Complete information on the Tuques Bleues Celebration, including the purchase of tickets on-line, available for $200 per person, can be found on Les amis’ website.
Photo: Martin Roy
Gabrielle Korn
Director of Communications
Les amis de la montagne
514 843-8240, ext. 237

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